For Retailers: Why Your Store Should Stock This Book

Gotta Collect 'Em All is a 274 page history of the Pokémon Trading Card Game, from the first Japanese print run in 1996 through the $16.5 million card sale in February 2026.

No other book tells this story. It is the only complete history of the game in print, which makes it a genuinely unique product for retailers that already carry Pokémon cards and merchandise. 

Retailers earn a 45%-52% profit margin on every copy, depending on their shipping costs. At a suggested retail price of $24.99, that comes out to roughly $11.20-$12.93 profit on each book.

— It’s an easy purchase for parents who would rather buy their kid a book than even more cards. 

— It's also an excellent gift that can be purchased for a collector by a friend or family member who might not know what cards to get them.

— And, naturally, it's desirable to collectors themselves, who are obsessed with the Pokémon TCG and want to dive into "the lore" behind this legendary game and collectible class.

Financials

Suggested retailer price: $24.99 Your cost: $11.25 per copy + shipping

Your profit: $11.20-$12.93 per copy, 45%-52%

***These figures are dependent on the individual retailers shipping costs, which usually work out to about $1.20-$2 per book depending on your location in the U.S.

Retail pricing is up to you. The $24.99 is a suggestion, not a requirement.

6 book box: $67.50 + shipping

12 book box: $135.00 + shipping

24 book box: $270.00 + shipping

Shipping is calculated at checkout based on your location.

Book details

Title: Gotta Collect 'Em All: A History of Pokémon Cards and the Multi-Billion-Dollar Craze

Author: Ben Hevern

Format: Perfect bound paperback with gloss cover

Size: 6 x 9 inches

Pages: 274 page interior, black and white print

Published: June 6, 2026

ISBN: 979-8-199-85485-6 

Shipping

Orders ship within 2 business days from Oregon through

UPS® Ground Saver or UPS® Ground. Most shops have stock in 4-6 business days.

Copies are sold non-returnable.

Read it before you stock it

On a personal note, I am proud of this book and want as many people to get their hands on it as possible. The full book is available for you to read as a PDF before you order a single copy.